- Immersive Experiences in the Store:
Through the use of interactive screens and AR devices, retailers are creating immersive shopping experiences that allow customers to virtually try products.
One potential application could be the integration of interactive screens or AR mirrors within the store, allowing customers to try on accessories and clothes virtually without having to physically wear them.
This innovative approach not only makes the shopping experience more dynamic and engaging, but also provides customers with greater clarity and detailed information, thus helping them make more informed choices during the shopping process.
- Personalization of the Customer Experience:
One of the main advantages of AR lies in its ability to provide highly personalized shopping experiences, tailored to each customer’s individual needs and preferences
Retailers, in fact, use AR to suggest tailored products and recommendations tailored to individual customer preferences, thereby improving the overall shopping experience and increasing the chances of conversion.
A concrete example is “Sephora Virtual Artist,” an application developed by Sephora that uses AR to analyze facial features such as lips, eyes, and skin type of customers.
This application, based on the analysis performed, suggests products and tricks, allowing customers to try them virtually before purchase
- Enhanced Online Interactivity:
In the world of online commerce, AR allows consumers to view products in 3D and in a real-world context, giving them a more accurate understanding of product features and dimensions.
This not only reduces the risk of returns, but also improves the online shopping experience, increasing customer confidence and increasing the purchase rate.
This is what IKEA has done by introducing “IKEA Place,” an augmented reality application that allows users to virtually visualize IKEA furniture in their home space.
Using the camera on their mobile device, they can place the desired furniture in their home and see how it blends in with its surroundings.
- Engaging Promotions and Advertising Campaigns:
Brands are leveraging AR to create engaging promotions and interactive advertising campaigns that capture consumers’ attention and engage them emotionally.
This innovative approach to marketing helps merchants differentiate themselves from the competition and create a stronger bond with their customers.
To learn more about how Widecons leverages augmented reality to deliver unique and engaging shopping experiences, we invite you to visit our website and explore our digital services.